Local Keyword Search Results

Atlanta Internet Marketing's concept is simple - reduce Internet advertising costs by creating ad campaigns that revolve around organic local search results.

As the examples below show, if you wanted to capture the keyword phrase "auto insurance" your PPC costs would be approximately $4,000/DAY! However this is a national term and if you are not licensed to sell auto insurance in all 50 states it would be a complete waste of money.

The more logical choice would be to pick the keyword phrase that relates to your coverage area. In the example below all of these towns in Georgia are within a few miles of each other. An auto insurance agent working in this area would want to target these keyword phases for $500/month vs. the national campaign of $4,000/day.

Organic keyword ideas

the keyword phrase "Auto Insurance" is not relevant to the local market and would be a complete waste of money if you can't sell in all 50 states. "Auto Insurance Lawrenceville" is a much better choice.

How good is our local, organic search results? Notice the example below. It is the same scenario using the keyword phrase "Atlanta New Hire Sales Training." In this case the business owner only does on-site and off-site sales training in the Atlanta area. It would be a complete waste of advertising dollars to lock in the keyword phrase "New Hire Sales Training."

local relevant organic search results

As it turns out our organic local search methods do have an impact on near search results as well. In the example above the site is #1 for "Atlanta New Hire Sales Training" but it is also #4 on Google (March '10) for "New Hire Sales Training."

By targeting the local search terms we typically get near search results as well. Near search results may not be as relevant but they add no additional cost to our plans and we greatly help you in branding your business.